Our networks mean more now than they ever have! preview
Tennille Roache
Tags: InterAction

Posted by | Aug 06, 2020

As someone that has worked in law firm CRM and marketing for many years, it is no surprise that I would author a blog with this title. We all know how important it is to create and maintain our networks – but how is it different in these challenging times?

You Know of These Four Best Practice Data Quality Scenarios in InterAction, Right? preview
Loreen Jamieson

Posted by | Dec 17, 2019

The quality and integrity of data sits at the heart of CRM. Ensuring that it's always clean, up-to-date and reliable is essential for day-to-day marketing and business development activity – as well as providing meaningful relationship information and accurate business reporting.

Don’t Throw the Baby Out with the Bath Water – There’s Another Way to Facilitate CRM Adoption preview
Fiona Jackson
Tags: InterAction

Posted by | Dec 09, 2019

Often, CRM adoption isn’t a success in firms, not because of the technology system in use, but because users don’t appreciate the value the discipline can provide them. Time and again, I hear about firms wanting to ‘change’ their CRM system. What they need to do is ‘change’ the perception and positioning of the discipline so that it becomes relevant to the organisation.

Highly Valued 'Prioritised Data Management Queries' Tool Now Available 'Out-of-the-box 'in InterAction Versions 6.2 and 6.3 preview
Mani Nanua
Tags: InterAction

Posted by | Nov 28, 2019

The backbone of any credible CRM solution is its ability to always ensure data accuracy and integrity. In addition to the core functionality used to regularly clean up data, tools that support such activity for specific scenarios are essential – including for compliance with the GDPR and data protection regulations around the world.

Key Account Management – Blog Series preview
Tennille Roache
Tags: Blog Series

Posted by | Nov 05, 2019

With changing dynamics and business models in the legal sector, Key Account Management (KAM) in firms continues to have a central business development objective.

Review and Reflect to Keep Your Key Account Management Programme Relevant preview
Tennille Roache
Tags: InterAction

Posted by | Oct 31, 2019

Do you know if your firm’s key account management programme is genuinely working? The only way to know is by regularly reviewing and reflecting on the programme – and making changes where needed. No plan or programme is ever set in stone or static!