Legal Secretaries an Untapped BD Resource preview
Fiona Jackson
Tags: InterAction

Posted by | May 13, 2021

As part of Covid-19-led re-organisation, many law firms, including Linklaters and Clifford Chance are reducing or evaluating the PA, legal secretarial and support function in their organisations and how they can make the most of this valuable resource.

Be Counted! Top Tips for BD Professionals for Engaging with Fee Earners preview
Fiona Jackson
Tags: InterAction

Posted by | Mar 11, 2021

Some marketing and business development (BD) teams struggle to engage with the fee earners in their firms in a meaningful way.

Global Alignment Imperative for Organisation-wide Relationship Management and Business Growth preview
Fiona Jackson
Tags: InterAction

Posted by | Mar 05, 2021

With market conditions remaining challenging in the legal sector, considerable M&A activity is expected among law firms in the next few years.

Looking to Merge Multiple Versions of Your CRM System? Here are Some Top Tips preview
Blair Amer

Posted by | Feb 25, 2021

Over the last few years, there has been an increase in law firms growing through mergers and acquisition of other firms. However, despite operating as a single brand, they have continued using their own separate versions of InterAction.

CRM is a Business Development Tool preview
Loreen Jamieson
Tags: InterAction

Posted by | Feb 17, 2021

Far too often in large law firms, the business development (BD) and marketing functions are way too siloed and are even broken down into sub-functions such as email marketing, events, online marketing and so forth.

CRM planning – make it official preview
Tennille Roache
Tags: InterAction

Posted by | Dec 10, 2020

As 2020 closes, and what a year it has been, it is important to embark on disciplined planning for key processes and technology of the firm.