CRM planning – make it official preview
Tennille Roache
Tags: InterAction

Posted by | Dec 10, 2020

As 2020 closes, and what a year it has been, it is important to embark on disciplined planning for key processes and technology of the firm.

Data Management Requires a Strategy preview
Fiona Jackson
Tags: InterAction

Posted by | Sep 18, 2020

Of course, data management is important to ensure the quality and integrity of the database that resides in a CRM system.

CRM Must be ‘Business as Usual’ Despite a Dispersed Workforce preview
Blair Amer
Tags: InterAction

Posted by | Aug 27, 2020

The uncertainty caused by the pandemic is putting considerable economic strain on law firms and indeed businesses more widely.

Our networks mean more now than they ever have! preview
Tennille Roache
Tags: InterAction

Posted by | Aug 06, 2020

As someone that has worked in law firm CRM and marketing for many years, it is no surprise that I would author a blog with this title. We all know how important it is to create and maintain our networks – but how is it different in these challenging times?

You Know of These Four Best Practice Data Quality Scenarios in InterAction, Right? preview
Loreen Jamieson

Posted by | Dec 17, 2019

The quality and integrity of data sits at the heart of CRM. Ensuring that it's always clean, up-to-date and reliable is essential for day-to-day marketing and business development activity – as well as providing meaningful relationship information and accurate business reporting.

Don’t Throw the Baby Out with the Bath Water – There’s Another Way to Facilitate CRM Adoption preview
Fiona Jackson
Tags: InterAction

Posted by | Dec 09, 2019

Often, CRM adoption isn’t a success in firms, not because of the technology system in use, but because users don’t appreciate the value the discipline can provide them. Time and again, I hear about firms wanting to ‘change’ their CRM system. What they need to do is ‘change’ the perception and positioning of the discipline so that it becomes relevant to the organisation.