Be Counted! Top Tips for BD Professionals for Engaging with Fee Earners preview
Fiona Jackson
Tags: InterAction

Posted by | Mar 11, 2021

Some marketing and business development (BD) teams struggle to engage with the fee earners in their firms in a meaningful way.

Global Alignment Imperative for Organisation-wide Relationship Management and Business Growth preview
Fiona Jackson
Tags: InterAction

Posted by | Mar 05, 2021

With market conditions remaining challenging in the legal sector, considerable M&A activity is expected among law firms in the next few years.

Looking to Merge Multiple Versions of Your CRM System? Here are Some Top Tips preview
Blair Amer

Posted by | Feb 25, 2021

Over the last few years, there has been an increase in law firms growing through mergers and acquisition of other firms. However, despite operating as a single brand, they have continued using their own separate versions of InterAction.

CRM is a Business Development Tool preview
Loreen Jamieson
Tags: InterAction

Posted by | Feb 17, 2021

Far too often in large law firms, the business development (BD) and marketing functions are way too siloed and are even broken down into sub-functions such as email marketing, events, online marketing and so forth.

CRM planning – make it official preview
Tennille Roache
Tags: InterAction

Posted by | Dec 10, 2020

As 2020 closes, and what a year it has been, it is important to embark on disciplined planning for key processes and technology of the firm.

Data Management Requires a Strategy preview
Fiona Jackson
Tags: InterAction

Posted by | Sep 18, 2020

Of course, data management is important to ensure the quality and integrity of the database that resides in a CRM system.