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Using CRM to Boost Your Business Development

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Through this blog series, Fiona Jackson explains how to increase client revenue and gain new clients through your CRM system. Fiona is an InterAction® Client Advisor. She has spent the last 14 years implementing and running InterAction® solutions in a variety of professional services firms (including legal and accountancy) all from a business development perspective.

At LexisNexis Fiona works closely with clients to understand their end to end business processes and provides support in utilising all the 'intelligence' they have gathered throughout the firm to help them be successful with CRM.

Playing the CRM long game

Posted by Fiona Jackson | Mar 12, 2015

Putting the client lifecycle at the centre of your business. The first in a series of blog posts exploring…

From suspect to new business opportunity

Posted by Fiona Jackson | Apr 09, 2015

New client acquisition used to be a hit and miss affair. Spread the net wide, get your message out to as many…

Closing new business

Posted by Fiona Jackson | May 14, 2015

If you’ve been nurturing relationships with target companies, sooner or later a new business opportunity will…

CRM as the hub of practice

Posted by Fiona Jackson | May 20, 2015

Why CRM is important for keeping clients as well as acquiring them. This post goes over the different ways…

From client to advocate

Posted by Fiona Jackson | Jul 17, 2015

Transforming new clients into loyal, long-term partners. A new piece of new business is all very well but,…

Why teams win more

Posted by Fiona Jackson | Aug 17, 2015

How collaboration drives greater revenue

About the Author:

Fiona Jackson has spent over 15 years implementing and working with InterAction in professional services firms, including legal and accountancy. In these in-house roles, supported by InterAction, she managed marketing communications, devised and implemented business development strategies as well as trained and mentored fee earners. She worked closely with internal clients to understand their business processes end-to end and guided them in utilising the 'intelligence' gathered via InterAction to help them be successful at customer relationship management.

Fiona was previously a Client Advisor for five years at LexisNexis Enterprise Solutions; and was often described as "an extension to our business" by her clients. She has now returned to the company to drive an InterAction ‘repositioning’ project for a large London law firm. Fiona is also working with other firms to help them align CRM to wider business development strategies. She specialises in strategic and tactical CRM best practice, and as an expert in devising user adoption strategies, her experience in rolling out and repositioning InterAction as a business tool is proving invaluable to clients.

Fiona is mother to two teenagers, who keep her firmly on her toes. Living in Hertfordshire, she loves walking, is often found obsessing over the latest box set and enjoys all that country pubs have to offer. She also has a spectacular Gin collection of her own. Recently, Fiona has discovered a love for cooking – the varying degrees of success hasn’t stopped her from continuing to giving it a go!

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