For the longest time, the LexisNexis Client Advisors have been explaining to the InterAction community that the number one key to success is something that on the surface seems obvious and simple, but which very few firms actively devote much time to actually doing - i.e. keeping their existing clients.
The year is fast approaching its end, and as traditionally is the case not a shop can be passed, or a restaurant visited that isn’t immersed in the sound of an 80’s Christmas Pop classic or covered in an industrial volume of tinsel.
Both business development (BD) and marketing teams recognise the value of CRM individually, but there is a need for meaningful cross-functional engagement between the two disciplines and your CRM team which often is lacking when it comes to campaigns and initiatives.
Law firms are big on technology deployments, and rightly so. However, often technology investments are driven by the 'perceived' needs of the organisation; and recently by the lure of new technologies – AI, chatbots, blockchain and such.