CRM as a business discipline is well established today with the numerous options for the technology available to customers – and rightly so, consumer choice is important. As organisations explore these options, astute business sense demands that they invest in a system whose ‘value’ is proven and one that is ‘right’ for their firm.
It's widely acknowledged across industries that while technology is imperative for smooth business operation and competitive advantage, an organisation's culture can be one of the biggest inhibitors to its adoption.
Whenever a firm first selects our CRM solution, Lexis InterAction, the business case is always built around of the holy trinity of business development objectives: client retention, client growth and winning new business.
Mani Nanua is genuinely a Lexis InterAction champion – he has over 10 years of experience in working with the solution and several other complementary eMarketing products. It’s great to welcome him to the Professional Services Team here at LexisNexis Enterprise Solutions. We talked to him to understand how his affair with InterAction started.