Be Counted! Top Tips for BD Professionals for Engaging with Fee Earners preview
Fiona Jackson
Tags: InterAction

Posted by | Mar 11, 2021

Some marketing and business development (BD) teams struggle to engage with the fee earners in their firms in a meaningful way.

Global Alignment Imperative for Organisation-wide Relationship Management and Business Growth preview
Fiona Jackson
Tags: InterAction

Posted by | Mar 05, 2021

With market conditions remaining challenging in the legal sector, considerable M&A activity is expected among law firms in the next few years.

Data Management Requires a Strategy preview
Fiona Jackson
Tags: InterAction

Posted by | Sep 18, 2020

Of course, data management is important to ensure the quality and integrity of the database that resides in a CRM system.

Don’t Throw the Baby Out with the Bath Water – There’s Another Way to Facilitate CRM Adoption preview
Fiona Jackson
Tags: InterAction

Posted by | Dec 09, 2019

Often, CRM adoption isn’t a success in firms, not because of the technology system in use, but because users don’t appreciate the value the discipline can provide them. Time and again, I hear about firms wanting to ‘change’ their CRM system. What they need to do is ‘change’ the perception and positioning of the discipline so that it becomes relevant to the organisation.

LexisNexis InterAction is Stronger Than It's Ever Been, Says Fiona Jackson preview
Fiona Jackson
Tags: InterAction

Posted by | Sep 12, 2019

The CRM market in the legal sector has seen some significant changes this year. Technology vendors are taking different approaches – from launching new products and expanding into new niches to engaging in M&A activity to strengthen their presence.

Your IT Department is a Friend, Not a Foe preview
Fiona Jackson
Tags: InterAction

Posted by | Mar 29, 2019

Typically, the deployment of CRM systems in law firms is driven by the marketing and business development (BD) departments. It makes sense – a CRM system is an indispensable tool for these functions, holding all the intelligence the professionals need to foster and harness relationships for the business.