Don’t Throw the Baby Out with the Bath Water – There’s Another Way to Facilitate CRM Adoption preview
Fiona Jackson
Tags: InterAction

Posted by | Dec 09, 2019

Often, CRM adoption isn’t a success in firms, not because of the technology system in use, but because users don’t appreciate the value the discipline can provide them. Time and again, I hear about firms wanting to ‘change’ their CRM system. What they need to do is ‘change’ the perception and positioning of the discipline so that it becomes relevant to the organisation.

As an overarching…

LexisNexis InterAction is Stronger Than It's Ever Been, Says Fiona Jackson preview
Fiona Jackson
Tags: InterAction

Posted by | Sep 12, 2019

The CRM market in the legal sector has seen some significant changes this year. Technology vendors are taking different approaches – from launching new products and expanding into new niches to engaging in M&A activity to strengthen their presence.

Your IT Department is a Friend, Not a Foe preview
Fiona Jackson
Tags: InterAction

Posted by | Mar 29, 2019

Typically, the deployment of CRM systems in law firms is driven by the marketing and business development (BD) departments. It makes sense – a CRM system is an indispensable tool for these functions, holding all the intelligence the professionals need to foster and harness relationships for the business.

CRM Opens Up Career Opportunities – Really! preview
Fiona Jackson
Tags: InterAction

Posted by | Dec 19, 2018

CRM is widely regarded as being fundamental to building relationships, driven by business development and marketing goals.

Don't Eat the Elephant – Tips for Data Driven Marketing and Business Development preview
Fiona Jackson
Tags: InterAction

Posted by | Dec 12, 2018

Data driven decision-making is the latest buzzword in the business world and for good reason.

Fiona Jackson Returns to LexisNexis Enterprise Solutions – Armed with Insight, Tips and Tricks to Help InterAction Customers preview
Fiona Jackson
Tags: InterAction

Posted by | Apr 24, 2018

Fiona Jackson, Client Advisor for Lexis InterAction is back – after nearly two and a half years at Pinsent Masons LLP as the law firm's CRM Manager!