CRM is a Business Development Tool preview
Loreen Jamieson
Tags: InterAction

Posted by | Feb 17, 2021

Far too often in large law firms, the business development (BD) and marketing functions are way too siloed and are even broken down into sub-functions such as email marketing, events, online marketing and so forth.

You Know of These Four Best Practice Data Quality Scenarios in InterAction, Right? preview
Loreen Jamieson

Posted by | Dec 17, 2019

The quality and integrity of data sits at the heart of CRM. Ensuring that it's always clean, up-to-date and reliable is essential for day-to-day marketing and business development activity – as well as providing meaningful relationship information and accurate business reporting.

A Managed 'Leavers' Programme Helps Reduce Business Risk preview
Loreen Jamieson
Tags: InterAction

Posted by | May 23, 2019

In this relationship driven legal business, a managed leavers programme should be an intrinsic part of a law firm's CRM and business development programmes, but it isn't always the case.

Intelligent Relationship Management Supports GDPR Compliance – Does Your Firm Have the Capability? preview
Loreen Jamieson
Tags: InterAction

Posted by | May 02, 2018

In this final run up to 25th May when the GDPR comes into force, the ‘compliance’ fervour is palpable in law firms.

Does InterAction Meet Your Original Business Case? preview
Loreen Jamieson
Tags: InterAction

Posted by | Jan 11, 2018

One of the questions posed at our 2017 Share event was: ‘Does InterAction meet your original business case?' 65% of respondents said it does, and 35% stated that it didn't, or that they didn't have InterAction in the first place.

GDPR – Evolution or Revolution? preview

Posted by | Jan 04, 2018

The clock is ticking – businesses need to actively start putting structures and processes in place so that come May 2018, they are in compliance with the GDPR.