The quality and integrity of data sits at the heart of CRM. Ensuring that it's always clean, up-to-date and reliable is essential for day-to-day marketing and business development activity – as well as providing meaningful relationship information and accurate business reporting.
One of the questions posed at our 2017 Share event was: ‘Does InterAction meet your original business case?' 65% of respondents said it does, and 35% stated that it didn't, or that they didn't have InterAction in the first place.
If you already have a feeling that you are drowning in data and wondering how you will manage it to demonstrate compliance with the new General Data Protection Regulation (GDPR) that is coming into force from May 2018.