Far too often in large law firms, the business development (BD) and marketing functions are way too siloed and are even broken down into sub-functions such as email marketing, events, online marketing and so forth.
The quality and integrity of data sits at the heart of CRM. Ensuring that it's always clean, up-to-date and reliable is essential for day-to-day marketing and business development activity – as well as providing meaningful relationship information and accurate business reporting.
One of the questions posed at our 2017 Share event was: ‘Does InterAction meet your original business case?' 65% of respondents said it does, and 35% stated that it didn't, or that they didn't have InterAction in the first place.