CRM planning – make it official preview
Tennille Roache
Tags: InterAction

Posted by | Dec 10, 2020

As 2020 closes, and what a year it has been, it is important to embark on disciplined planning for key processes and technology of the firm.

Our networks mean more now than they ever have! preview
Tennille Roache
Tags: InterAction

Posted by | Aug 06, 2020

As someone that has worked in law firm CRM and marketing for many years, it is no surprise that I would author a blog with this title. We all know how important it is to create and maintain our networks – but how is it different in these challenging times?

Key Account Management – Blog Series preview
Tennille Roache
Tags: Blog Series

Posted by | Nov 05, 2019

With changing dynamics and business models in the legal sector, Key Account Management (KAM) in firms continues to have a central business development objective.

Review and Reflect to Keep Your Key Account Management Programme Relevant preview
Tennille Roache
Tags: InterAction

Posted by | Oct 31, 2019

Do you know if your firm’s key account management programme is genuinely working? The only way to know is by regularly reviewing and reflecting on the programme – and making changes where needed. No plan or programme is ever set in stone or static!

Tracking Key Account Management Programme Objectives is Vital preview
Tennille Roache
Tags: InterAction

Posted by | Oct 17, 2019

So, you have structured your key account management programme, carefully qualifying the clients and setting specific objectives for each of them – be that increasing revenue, introducing the firm to new areas of the business, retention, adding value and so on.

A Methodical Approach to Key Account Management Delivers Success preview
Tennille Roache
Tags: InterAction

Posted by | Oct 04, 2019

With changing dynamics and business models in the legal sector, key account management in firms continues to have a central business development objective.