Welcome to The Pulse,
the InterAction Blog.

Some marketing and business development (BD) teams struggle to engage with the fee earners in their firms in a meaningful way.

With market conditions remaining challenging in the legal sector, considerable M&A activity is expected among law firms in the next few years.

Far too often in large law firms, the business development (BD) and marketing functions are way too siloed and are even broken down into sub-functions such as email marketing, events, online marketing and so forth.

As 2020 closes, and what a year it has been, it is important to embark on disciplined planning for key processes and technology of the firm.

Of course, data management is important to ensure the quality and integrity of the database that resides in a CRM system.

The uncertainty caused by the pandemic is putting considerable economic strain on law firms and indeed businesses more widely.