LexisNexis InterAction CRM Tunes Up “IQ” Module to help Law Firms Uncover Hidden Lawyer-Client Relationships
LONDON, U.K. – 30 July, 2015 – LexisNexis® Enterprise Solutions, a provider of technology solutions to professional services firms, announced it has added “passive data management” to the InterAction® IQ module. As part of the broader InterAction CRM platform, the IQ module enables law firm business development staff to automatically update contact information with the freshest data available – and more effectively evaluate the strength of engagement between the entire law firm and its clients.
“This is about putting the relationships a law firm has to work – research shows there’s a correlation between the number of partner relationships a client has with a law firm and that client’s loyalty,” said Toni Minick, director, Product Management with the InterAction team. “Client-flight risk drops to less than 10 percent when clients have relationships with five or more of a firm’s partners.”