LexisNexis InterAction Expands Partnership with Akin Gump
Global Law Firm Rolls Out InterAction CRM Solutions to Every Practice Area.
RALEIGH, NC March 29, 2021 – LexisNexis Legal & Professional, a leading provider of information and analytics, today announced Akin Gump, an AmLaw 50 firm with 20 offices around the world, has expanded its partnership with LexisNexis® InterAction®, a leading client relationship management (CRM) solution purpose-built for legal and professional services.
The firm will transition to the hybrid cloud interface, leveraging all of the new technology and features offered to their users. InterAction will be accessible to all lawyers and advisors. Akin Gump, which has used InterAction in its marketing department since 2007, selected the solution as its firmwide business development platform after a competitive market review and an in-depth analysis of multiple software providers.
“We will be leveraging advanced integrations with leading solutions in areas such as email marketing, alumni management, experience management, and more” said Aleisha Gravit, Chief Marketing and Business Development Officer for Akin Gump. “Our goal is to build a streamlined interface that provides our lawyers with insight on every current and potential client from a holistic view with centralized data.”