LexisNexis was curious to learn just how extensive business development is amongst law firms and what their rationale for adoption is. LexisNexis commissioned a survey in July 2015 in the US, surveying over 400 legal professionals. A similar supplementary survey of more than 100 legal professionals was subsequently conducted in December 2015 covering the UK, Mainland Europe, South America, Africa, Asia and Australasia.
Law Firms in Transition: Marketing, Business Development and the Quest for Growth
Find out why law firms are transitioning from a traditional marketing-driven approach to growing their organisations via focused business development.
